Since today is Valentine’s Day, and this is officially the holiday of love, we’re spending some time here at Farmigo thinking about what the word means. It’s certainly one of the most powerful words in the English language and it’s one of those words that can mean different things to different people.
So we decided to take a closer look at “love”, letter by letter (a bit in the spirit of Nat King Cole), to show you what love means to us.
L – local. We are inspired by local farmers, local heroes and caring citizens who are working to change our food system for the better. This effort takes many shapes, but it’s always driven by a concern and a desire to improve local communities and to provide them with healthier, fresher, sustainable food.
O – Organic. Farmigo loves to work with organic farms in order to provide food that is more sustainable than what is produced by the industrial food system. We are always able to trace every veggie, fish, dairy or cut of meat to its source even if some local farms are not necessarily certified organic according to the USDA. You know the reason — it’s difficult for small farms to afford the expensive certification process but that’s why.
V – Vegetables. One of the best parts of getting food straight from the farm, is enjoying Vegetables that are fresh from harvest. That’s what ‘V’ is for us, veggies that haven’t been loaded with chemical pesticides so they can sit for weeks on a shelf. We prefer real food that goes direct from the farmer to you.
E – Economical. We believe that for our food system to be sustainable it also needs to be Economical, and that’s what E stands for to us. The Farmigo system helps connect consumers directly with farmers. This helps cut out a lot of the wasteful steps in between that hurt the income for farmers and therefore increase costs for consumers. We want to help build a food system that is more economically viable for farmers and for you.
So that’s what “love” means to Farmigo. What does “love” mean to you? We’d love to hear your thoughts in the comments.